TCL Appoints New Director of Home Appliance Sales





tcl logo

TCL, America’s fastest growing television brand, announced today that Travis Williams will be the company’s new Director of Home Appliance Sales.

In this new position, Williams will be responsible for building sales and further developing the North American market for the TCL Home Appliance business.

“I am thrilled to be part of TCL’s Home Appliance Division and join this talented team of marketing, product and sales professionals,” said Williams. “I’ve been quite impressed with TCL’s exponential growth, both globally and locally, so I look forward to continue driving the organization’s success in the consumer electronics industry with our incredible home appliance product lineup. TCL is rapidly becoming a household name due to its award-winning TVs and I’m excited to show consumers a different side of the brand.”

Prior to this role at TCL, Williams led a sales team at Danby products, overseeing national, regional, and distribution channels for the appliance brand. Williams brings over a decade of experience in the consumer goods industry to TCL. This experience will be invaluable to the company as TCL continues to grow in the US.

“Since TCL entered the market in 2014, we have been one of America’s fastest-growing consumer electronics brands and solidified the company as one of the top television manufacturers in the U.S. While our ongoing success can be attributed to our ability to deliver best-in-class products to customers, it is largely contingent on our strengths in retaining top talent like Mr. Williams,” said Chris Larson, Senior Vice President, TCL. “After five short years, our growth has allowed us to expand into other categories and Travis will play a significant role in establishing TCL as a leader in home appliances just as we are with TVs. We are excited to have him on board to help elevate this division and make TCL one of the world’s premier consumer brands.”

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.