TCL Announces a New Line of High End Roku TVs




living room detail tv on wall

living room detail tv on wallTCL has long been the flagship manufacturer of Roku TVs. Now it looks like it is working hard to keep that title as a growing list of new Roku TV manufacturers hit the market.

In 2017 a total TCL will release 25 new Roku TVs in the North American market across three series—C, P, and S—with even better picture, sound, design, and content than before. TCL’s C and P series meet the highest standards for content with stunning picture quality via Dolby Vision. Using Dolby’s universal HDR solution, these sets will support both Dolby Vision and generic HDR (HDR10), providing consumers’ maximum choice when it comes to content.
These Roku HDR TVs will be the first Roku TVs that offer HDR picture.

“TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market,” said Chris Larson, vice president, sales and marketing, TCL North America. “Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening. We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S.”

“We’re excited to partner with TCL to deliver Dolby Vision to more consumers than ever before,” said Giles Baker, senior vice president, consumer entertainment group, Dolby Laboratories. “With Dolby Vision, you are able to enjoy a premium entertainment experience that is more life-like. Preserving the artistic intent of the content creator, watching Dolby Vision is more like looking through a window than at a screen.”

The high-end TCL C-Series marks a step up in quality and designee of Roku TV line with stunning 4K high-dynamic range and super slim, elegant design for an upscale TV experience.

The set supports Dolby Vision, which offers the ultimate HDR imaging experience. Dolby Vision delivers images that are brighter than those that can be seen on today’s standard TV sets: deep darks that provide a new level of richness and precision and expanded contrast while still maintaining lifelike color and detail. Additionally, HDR Dynamic Contrast allows the contrast to be optimized for each HDR scene, delivering brighter whites and deeper blacks. They also feature wide color gamut with advanced LED phosphor for more realistic colors, brighter highlights, and increased light-to-dark contrast.

The C-Series smart TVs are equipped with TCL 4K Creative Pro up-scaling so viewers can enjoy their existing HD content with increased detail and realistic clarity, an enhanced Roku TV remote with headphone jack for private listening and voice search, high-speed 802.11ac wireless and Ethernet networking for faster streaming, and three HDMI® 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality. The C-Series will be available this spring with sizes ranging from 49 to 75 inches.

TCL will also upgrade its current lines of P-Series and S-Series Roku TVs.

These new Roku TVs are expected to hit the U.S. market later in 2017.

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