Today the food and lifestyle network Tastemade is available and live on Sling TV and Vizio SmartCast TVs. This new distribution deal is a result of the network’s viewership skyrocketing more than 60% since February, no doubt thanks to people staying at home and spending time in the kitchen. Tastemade co-founder/CEO Larry Fitzgibbon also attributes the numbers to more viewers in general embracing cord-cutting.
“Obviously, yes, it’s a unique moment in time,” Fitzgibbon said. “People are also embracing newer platforms — as more people cut the cord, they’re looking at different avenues for consuming content.”
Recently, one of Tastemade’s more popular content incudes its show “Struggle Meals,” where the host Frankie Celenza demonstrates how to make easy cheap and tasty dinners from simple ingredients. With episodes titled “Potatoes Gonna Potate” and “Party for Pennies,” which shows you how to make your own brunch at home, the show seems to be aimed at young adults on a budget, but has quickly become applicable to a wider demographic since people are limited in their grocery and dining-out options.
Along with Struggle Meals, the deals with Sing and Vizio includes hundreds of hours of Tastemade’s original programming including “Make This Tonight,” “Basic Versus Baller,” and “Broken Bread.”
“It’s two new touchpoints for younger consumers to watch our content,” Fitzgibbon said. “It’s a win for the audience, and it’s a win for our advertising partners as well because we can get them that unique distribution.” According to Fitzgibbon, this deal will make Tastemade available to about 14 million additional viewers thanks to about 11.5 million through Vizio and Sling’s 2.5 million subscribers, totaling a reach of 65 million TV households.
How To Watch:
Vizio SmartCast TVs (2016 models and later) – you can find the Tastemade streaming channel under the “Free Channels” row on the home screen.
Sling TV’s Sling Free service – you’ll need to download the app on a Roku, Amazon or Android device then click “Explore Free Content.” (The Sling TV free experience is currently not available on iOS devices.)
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