The battle for your cord cutting dollar is huge right now. Millions of Americans are becoming cord cutters every year, and they need a way to watch their content. That is why the streaming set-top box market is one of the fastest growing markets in the United States.
Now we have an interesting look at who is winning the battle with Millennials, the 18–34 age group, and Non-Millennials, the 35+ age range. This data comes from Fluent Data, which recently released its 2017 media consumption study.
So let’s take a look at what Fluent Data found.
- Roku was used by 26% of Millennials and 27% of Non-Millennials with an overall usage of 27% of Americans.
- The Fire TV was used by 16% of Millennials and 20% of Non-Millennials with an overall usage of 19% of Americans.
- Android TV was used by 20% of Millennials and 16% of Non-Millennials with an overall usage of 17% of Americans.
- The Apple TV was used by 16% of Millennials, Non-Millennials, and all Americans.
- Chromecast was used by 18% of Millennials, 13% of Non-Millennials, and 14% of all Americas.
Note: These numbers included all versions of Roku, Apple TV, Chromecast, and Fire TV.
These numbers are great news for Roku, because not only is Roku doing well with non-millennials but also it has strong growth with the under 34 market.
Maybe the most shocking numbers are the poor numbers with the Fire TV among Millennials because it is tied for third place with Apple TV behind Android TV and Roku.
So what do you think of these numbers? Do they line up with what you would expect? Leave us a comment and let us know what you think.
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