Correct: Mr Scott contacted Cord Cutters News to state that he does not work for Marcom. Our statement about Mr Scott working at Marcom came from his bio on THE DRUM as seen in the image below. We apologize for any confusion and have updated the story.
Anti-cord cutting propaganda is nothing new and has been around since day one. What is new is a new attack on cord cutting.
In the past the arguments went “it’s not happening” and more recently “you can’t save money as a cord cutter.” Now they have a new argument that is “cord cutting is being overblown into something bigger than it really is.”
It seems they can no longer deny that cord cutting is happening, but they just want you to think it’s not as big as you would think.
The most recent post about this comes from THE DRUM and is called “TV is not dying—it’s lies, damn lies and bad media statistics.”
His argument seems to be two main points. First he pushes the idea that since ad-supported TV is still around it’s not dying. “Call me crazy, but ad-supported television still seems to be around.”
The second argument seems to be around the idea that 86% of video ad spending was on live television.
So let’s take these on.
Let’s take a look at this idea that most video ad money is spent on live TV…
That argument instantly falls apart as soon as you consider the fact that most cord cutting services such as Netflix do not play any ads. So, of course, there is no ad money being spent on Netflix when they don’t take any ad money.
You also miss the fact that ad money is moving from video to digital. Just last month digital advertising surpassed TV for the first time ever…
I could keep going on that point, but I think we have said all we need to.
Let’s look at this idea that cable TV is still alive so it must not be dying…
Just because cable TV is not 100% dead today does not mean it’s not dying. When someone says it’s dying they do not mean it is dead or they would have said it’s dead.
No matter how you look at it ad-supported TV is slowly dying. Subscriber numbers are dropping, and we have even seen several networks shut down this year.
For now maybe it is best that we let them live in denial. The longer they try to ignore cord cutting the stronger we get.
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