Tag: Taylor Swift
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Prime Video’s ‘Thursday Night Football’ Ratings Surge as Taylor Swift Boosts Surging Live Sports Streaming
Amazon’s latest Thursday Night Football game between the Kansas City Chiefs and Denver Broncos saw the largest year-over-year gain in viewership — a boost likely helped by the Taylor Swift effect. The TNF broadcast on Prime Video averaged 13.8 million viewers, up 57% over a year ago’s Commanders vs. Bears game. It’s the third most-watched…