Tag: Streaming
-
50% of Viewers Choose Streaming as Their “Home Base”
If there’s one luxury people miss from cable, it was simply turning on the TV and browsing for something to watch. But with a streaming landscape that becomes more fragmented each day, cord-cutters have to decide what service they’re going to watch first, then find content. Given the abundance of options, what are people turning…
-
Weekend Wrap Up: Top Stories, New Deals & More
This week, a streaming device got an update, we learned more about the company planning to monetize Next Gen TV, and we took a look at just how many customers cable has lost in the last few months. Top Stories Here are some of the top streaming news stories from the week. You Can Get…
-
The Anatomy of a Video Experience: A Breakdown of How Culture Impacts Viewing
There’s no shortage of information about the nuances of streaming these days. It’s easy to find what content is trending, what overall services are popular, and where the industry as a whole is headed. But have you ever given much thought to why people watch what they do? The music video platform Vevo recently partnered…
-
62% of Broadband Homes Still Have Traditional Pay TV
While many US home have high-speed internet availability, not everyone is riding the streaming wave. In fact, out of American homes with broadband, the majority still subscribe to traditional paid television. A new study from Parks Research shows that a full 62% of broadband households in the United States still subscribes to a paid television…
-
Americans Are Spending $1 Billion a Month More on Streaming Due to the Pandemic
The fact that Americans are streaming more during the current pandemic has been covered enough that it’s old news. But a study from a London-based tech company shows that not only are people simply streaming more, they’re spending more on what they stream. The “At Home Video Trends—U.S. 2020” study from Grabyo showed that American…
-
Watch Out Cable: 42% of Consumers Plan to Cancel Their TV Subscription
This year has been a wild ride for entertainment consumption, and research company Unruly has released data on viewers’ habits throughout the pandemic. The study of more than 1800 people in July reveals that 42% of consumers are planning to cancel their cable subscription. This doesn’t mean people are watching TV less, it just means…
-
Streaming on the Rise, But There’s Still Plenty of Room to Grow
Though the 2020 pandemic has sent streaming soaring to record levels, a new study shows there’s still a lot of room for growth. Even as some areas of the world are nearing a “streaming ceiling” (or a limit to the number of services the average household will carry), Ampere Analysis says there’s still room for…
-
Streaming Numbers Nearly Doubled in Q2 2020
As most states are reopened after extended government stay-at-home orders, lockdown viewer’s streaming habits don’t seem to be returning to pre-pandemic numbers. The world’s leading video technology platform Brightcove recently published a report showing that OTT streaming continues to dominate entertainment consumption even after restrictions have been lifted. The Q2 report shows that media consumption…
-
Streaming Now Accounts for 25% of Television Viewing
In perhaps not-so-surprising news, when people are stuck at home and working from home, they watch more television. But beyond stating the obvious, the latest numbers from Nielsen are in, so let’s take a look at how the second quarter of 2020 looked when it comes to television consumption across America. Naturally, the amount of…
-
Smart TV Viewing Has Grown 239% Year Over Year, With Streaming Growth Slowing
Streaming usage continues to rise, but not quite at the rate it was earlier this year. And along with that, better ads are being served up to streaming customers. As a part of their 2020 “State of Streaming” report, Conviva released some data about the current streaming landscape, and it showed that streaming is still…