Tag: Streaming
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More Than 75% of All Streaming Time in Q4 Was on Big Screens
Data from a recent report shows people are watching significantly more of their content on TV rather than smaller devices. Conviva’s State of Streaming Q4 2020 report shows 75% of all viewing time via connected devices was watched on big screens. It makes sense that TVs remain the favorite way for viewers to binge their…
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The Average U.S. Household Spends $47/Month on Streaming Service Subscriptions
Earlier we reported the new average number of streaming services per household is now four, up from three earlier in April 2020. Now, a new survey by J.D. Power shows that the average viewer pays $47/month on all their subscriptions combined. Earlier this year, viewers were paying $38 on average for their subscription to three…
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40% of People Would Rather Watch TV With Their Dog Than Their Significant Other
There’s something comforting about cuddling up on the couch for some TV time with a furry friend. The unconditional love, the wet kisses, those puppy dog eyes… in fact 40% of pet owners say they prefer watching TV with their dog over their kids, friends, or even a significant other. With streaming time experiencing a…
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Almost Half of All Pay-TV Customers Are Likely to Cut the Cord This Year
A new report by Parks Associates reveals that it’s likely 43% of all broadband households in the U.S. paying for traditional TV will switch to streaming options within the next 12 months. The main reason? Cable is too expensive. There’s big incentive for TV subscribers to cut the cord in favor of Virtual Multichannel Video Programming…
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Adults Spent More Time in Front of Screens in 2020 Than Ever
As technology continues to progress and with an increasing number of streaming services and media outlets available, it doesn’t come as a shock that 2020 was the year American adults spent 7 hours, 50 minutes consuming digital media. That’s up 15% compared to 2019, making the jump from 6 hours 49 minutes. The increase between…
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Young Viewers Watch Almost as Much Online Video as TV Shows and Movies
A new study from Hub Research shows that young consumers, and especially those in the 12-24 year old age group, are watching a lot of online videos in addition to streaming shows on and movies on SVOD services. Gen Z viewers watch just as many hours of online video from platforms like YouTube as they…
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More Than a Quarter of US Households Will Cut the Cord in 2021
Cord cutting is more than just a trend, it’s the way of the future. And viewers are proving that as more and more join the ranks every year. This year, 27% of US TV households will ditch cable according to a report by The Trade Desk, up from the 15% of new cord cutters in…
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The Average Household Now Subscribes to Four Streaming Services
HBO Max, and Peacock, and Disney+, oh my! These are only a few of the new streaming services to burst onto the OTT scene lately. With so many entertainment options to choose from, it’s no wonder streamers are opting in for more and more subscriptions. Ampere Analysis reports the average US TV household now subscribes…
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Streaming Saw Major Growth in Q3 Due to Covid-19, Disney+
Global streaming subscriptions have seen steady growth all year, ending Q3 of this year at its second-highest peak since 2018 after seeing a plateau in last year according to a report by Strategy Analytics. The global streaming industry ended Q3 with 217.6 million subscriptions compared to 170.1 million in 2019. It’s hard to say if…
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61% of Broadband Customers Subscribe to at Least Two Streaming Services
With cord cutting on the rise, more people are turning to streaming services to get their entertainment rather than traditional cable. But even die-hard cable subscribers supplement with OTT services. New research from Parks Associates shows 61% of broadband households subscribe to at least two streaming services. That number comes at the end of this…