Tag: stats
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U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Options,” during today’s NAB event. The study reveals a substantial increase in video consumption among U.S. internet households, with an average of 43.5 hours per week spent across various…
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Cord Cutters Grew 44% Last Four Years
A recent study from Experian Marketing Services shows that 48 percent of all U.S. adults and 7 in 10 young adults watch streaming or downloaded video during a typical week and half of all adults typically stream video during a typical week.. An estimated 7.6 million U.S. homes today are considered cord-cutters, up from 5.1…