Tag: S&P Global Marketing Intelligence
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Local ABC, CBS, FOX, & NBC Stations May See $4 Billion Boost in Political Advertising Next Year
After a tough year when the advertising market cratered amid inflation and various economic pressures, local stations like ABC, CBS, FOX, and NBC could see relief coming over the horizon. S&P Global Market Intelligence Radio/TV Station Annual Outlook 2023 report predicts the 2024 campaign season could garner $4 billion in political ad revenue, which is…