Tag: Sinclair Broadcast Group
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Sinclair Adds The T2 Channel For Free To All of Its Nextgen ATSC 3.0 OTA TV Areas
Sinclair Broadcast Group, LLC has taken a significant step forward in enhancing the television viewing experience by introducing Tennis Channel’s T2 as a free, streaming, virtual channel across all its markets that have adopted the NextGen Broadcast standard, also known as ATSC 3.0. This move ushers in high-quality sports content, including professional tennis matches and…
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Sinclair’s Local ABC, NBC, CBS, and FOX Stations Will Use AI For More Targeted Ads
Sinclair Broadcast Group on Tuesday said it would start employing artificial intelligence to power how it will deliver ads to you. The company, which owns or operates 186 television ABC, NBC, CBS, and FOX stations around the country, is working with AI company Futuri, which will be supplying its TopLine tool, which is designed to…
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Sinclair CEO Says ‘Broadcasting is Not in a Good Position’ as He Eyes Other Businesses
Amidst a wave of cord cutting, the Sinclair broadcasting company is taking a different approach to growing revenue by venturing into other industries. Sinclair President and CEO Chris Ripley said he is looking into other avenues beyond broadcast TV, and is aiming to invest in them through a billion-dollar private equity fund. The company hopes…