Tag: Shopping

  • Disney Is Bringing Shoppable Ads to TVs

    Disney Is Bringing Shoppable Ads to TVs

    Disney is joining a growing number of companies to provide users with a way to instantly buy products they see on TV. The media giant last week launched a beta program of Gateway Shop, its first streaming shoppable ad format. Through Gateway Shop, viewers will receive personalized prompts for products that are sent by push…

  • YouTube Is Rearranging Ads So Shoppers Can Better Engage With Products

    YouTube Is Rearranging Ads So Shoppers Can Better Engage With Products

    YouTube said on Wednesday that it is changing the placement of its ads in YouTube Shopping. Now, ads will show up in place of the product shelf and a creator’s products will appear in the video description. The changes, which only apply to mobile users for now, aim to make it easier for customers to…