Tag: Penthera
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Content Downloading for Offline Viewing is Rising in Latin America
Today, Penthera released the results of their annual Latin America Streaming Behavior Survey. The results show several trends in viewing habits and provides some insight for how streaming services can better reach this market going forward. The survey shows that 94% of Latin American viewers experienced frustration with streaming content, beyond being annoyed about advertisements.…
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Offline Ad-Supported Downloads Could Bring in $3 Million Monthly to Services Like Pluto TV According to Penthera
Recently, we learned that ad-supported downloads will be coming to streaming services in the beginning of 2020. In an interview with Cord Cutters News, president and chief operating officer of Penthera Dan Taitz explained how offline viewing will benefit both consumers and distributors. The benefit to distributors is clear. Offline ads create an opportunity for…