Tag: Parks Associates
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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only
As live sports continue to migrate from cable boxes to smartphones and smart TVs, streaming providers face a complex yet exciting set of challenges and opportunities. Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study gives depth…
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New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025
The way we watch live sports is changing fast. As cord cutting accelerates and digital natives demand flexibility, streaming services have raced to secure sports rights, and with that shift comes a new set of challenges. It was reported last month that streaming had surpassed linear TV for the first time, and for sports fans,…
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Study: 71% of US Households Get Their Router & Gateway From Their ISP
In today’s hyper-connected homes, where every smart speaker, streaming device, and video call demands reliable internet, the gateway to a better experience might just your internet service provider (ISP). According to Parks Associates’ latest study, Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape, ISPs are no longer just selling service, they’re also owning the…
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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise
There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization. The report examines how companies are streamlining their operation costs to remain profitable in a fragmented…
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Study: 68% of US Households Have a Smart TV & Nearly Half Have a Streaming Media Player
A new study from Parks Associates shows how many internet households in the United States now own a smart TV or a streaming media player. Parks Associates surveyed 8,000 households for their Battle of the Platforms: Assessing Connected TV Ecosystems study and discovered that 68% of those households now own a smart TV and 46%…
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Prime Video and Netflix Remain Top US Streaming Services But Disney+ is Climbing Fast
Parks Associates, a leading market research firm, has released its updated ranking of the top 10 subscription streaming video services in the United States. Based on subscriber estimates through September 2024, the list reveals a dynamic landscape with some notable shifts in the pecking order. Prime Video and Netflix continue to dominate the market, holding…
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Study: Roku is the Most Popular Brand of Streaming Players
Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. The study surveyed 8,000 US internet households and 43% of streaming media player (SMP) owners reported using Roku more than competitors, including Google Chromecast, Apple TV, and Amazon Fire TV. Amazon came…
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Amazon & Roku Control Almost 70% of The US Streaming Player Market
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This leaves the Apple TV, Android TV, and Chromecast to fight over the last 30%. “The adoption of Roku and Fire TV…
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A New Study Says Cord Cutting is Not Getting More Expensive For Most Cord Cutters
Today a new study from Parks Associates took a look at how much cord cutting really costs on average. According to Parks Associates, the average cost of subscription streaming services has remained unchanged for the last three years at about $8 a month for the average cord cutter. In the report Packs Associates said: “Given…
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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service
This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe…