Tag: Parks Associates

  • Amazon & Roku Control Almost 70% of The US Streaming Player Market

    Amazon & Roku Control Almost 70% of The US Streaming Player Market

    We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This leaves the Apple TV, Android TV, and Chromecast to fight over the last 30%. “The adoption of Roku and Fire TV […]

  • A New Study Says Cord Cutting is Not Getting More Expensive For Most Cord Cutters

    A New Study Says Cord Cutting is Not Getting More Expensive For Most Cord Cutters

    Today a new study from Parks Associates took a look at how much cord cutting really costs on average. According to Parks Associates, the average cost of subscription streaming services has remained unchanged for the last three years at about $8 a month for the average cord cutter. In the report Packs Associates said: “Given […]

  • As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

    As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

    This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe […]

  • Here Are The Top 10 Subscription Streaming Services in The US According to Parks Associates

    Here Are The Top 10 Subscription Streaming Services in The US According to Parks Associates

    Today Parks Associates released their list of top 10 subscription streaming services based on a number of subscribers. Here are the top 10 according to Parks Associates: 1.       Netflix 2.       Amazon Video (Amazon Prime) 3.       Hulu (SVOD) 4.       MLB.TV 5.       HBO Now 6.       Starz 7.       YouTube Red 8.       Showtime 9.       CBS All Access 10.     Sling TV  “While the top three are no surprise, […]

  • There Are Over 200 Streaming Services in The United States

    Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service to teach you how to cook well there is a streaming service for that also. Honestly, there is a service for almost everything. […]

  • Study: Most Cable TV Subscribers Also Subscribe to a Streaming Service

    Study: Most Cable TV Subscribers Also Subscribe to a Streaming Service

    Today we got confirmation of something that has long been rumored: most pay-TV subscribers also subscribe to a streaming service. This comes from a report released yesterday by Parks Associates. “Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu,” said Brett […]

  • Here are The 10 Most Popular Subscription Streaming Services in The US Based on Subscribers

    Here are The 10 Most Popular Subscription Streaming Services in The US Based on Subscribers

    Parks Associates a well known research group today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year. Parks Associates’ list of top 10 OTT video […]

  • Streaming Media Players and Devices: Functionality vs. Form Factor

    Streaming Media Players and Devices: Functionality vs. Form Factor

    By Barbara Kraus, Director, Research, Parks Associates As the streaming media device industry matures and fights for a competitive position, more industry players, such as Amazon, have launched stick form factors as an additional option for consumers. Depending on what the purchaser wants, there is room for both form factors. Players offer more features and […]