Tag: Nielsen
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The Falcon & The Winter Soldier Premiere Finds a Spot on Nielsen’s Top Ten List
Nielsen has released its top ten streaming titles for the week of March 15-21. Netflix retained the top spot with Ginny & Georgia while the first episode of The Falcon and The Winter Solider on Disney+ took the second spot. Ginny & Georgia had a total of 540 minutes streamed, down from 722 the week…
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Netflix’s ‘Ginny & Georgia’ Leads Nielsen’s Top 10 Streaming Rankings
Nielsen’s results are in for the top 10 streaming titles the week ending March 14, and Ginny & Georgia once again claimed the No.1 spot on the chart, even beating out fellow Netflix Original The Crown and Disney+’s WandaVision. The coming of age series Ginny & Georgia had a total of 722 million viewing minutes,…
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Viewers Take Comfort in Classic Comedy According to 2020 Viewing Trends
We’ve officially crossed the one-year mark since lockdown when life as we knew it suddenly changed. We’ve also been through different stages of quarantine that seem like a lifetime ago, and whether you jumped on the banana bread-making train, tie-dye sweatsuits phase, or Tiger King frenzy, there’s one thing we all can admit to doing:…
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Hulu Makes it on to Nielsen’s Top 10 Streaming List with ‘Nomadland’
In a popularity contest usually dominated by Netflix, Hulu has made a breakout appearance in Nielsen’s recent weekly rankings for most minutes streamed during the week ending February 21. The platform’s acquired, award-winning film Nomadland made it to No. 8 on the streaming movie list alongside a slew of Netflix and Disney+ titles. Netflix leads…
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Roku Acquires Nielsen’s Advanced Video Advertising Business
Roku and Nielsen announced today a partnership that will give Roku more resources for measuring and gathering data for TV advertising in a streaming market. Roku will acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The two companies will partner to integrate…
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Nielsen Will Now Measure Films that go Straight to Streaming
This week, Nielsen announced it will begin tracking ratings for premium movies that premiere on streaming platforms. Its new Theatrical Video On-Demand (TVOD) measurement service will offer a way for clients to see how many people are streaming their content compared to other available options, plus provide demographic and behavioral information on viewer’s habits. This…
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Nielsen’s Top 10 Shows Netflix Users Binge-Watched ‘The Office’ Before its Move to Peacock
Netflix lost an iconic series this month as The Office headed over to NBC’s Peacock on January 1. The beloved sitcom was Netflix’s top show in 2020, and it seems like subscribers were out to get their fill of it on the platform one last time before it was gone. The Office was the No.…
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Nielsen’s Gracenote Launches Live Sports Experience for Smart TVs and Auto
Gracenote, a Nielsen company, is launching a live sports solution for smart TV and auto manufacturers to bring more engaging sports experiences to fans. With the new Gracenote Global Sports Data, manufacturers can bring real time stats, game results, and live updates to more screens. Plug and play widgets allow for personalization based on favorite…
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Nielsen is Overhauling Its TV Ratings System to be More Streaming Inclusive
Nielsen announced that it will be phasing out its current TV ratings system and replacing it with a more accurate structure that will include more streaming data. The new setup called Nielsen ONE will start rolling out by the end of next year and is expected to be fully in place by 2024, Deadline reports.…
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Nielsen Study Shows Streaming Platforms Feature More Diversity than Cable TV
New data from Nielsen research shows that streaming services have more diverse groups featured in their content than regular cable TV. The research shows almost one-third of cable content lacks equal representation of indigenous, people of color, women, or LGBTQ actors. That may be a factor as to why more and more people are favoring…