Tag: NBCUniversal
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DIRECTV And Cox Launch AR Version of Watch What Happens Live with Andy Cohen
NBCUniversal brings late-night entertainment to the virtual world with an immersive augmented reality experience featuring Bravo’s hit talk show, Watch What Happens Live with Andy Cohen, in a new partnership with Cox and DIRECTV. Starting today, fans who have DIRECTV, DIRECTV STREAM, COX, or Sling TV can interact with Cohen’s Clubhouse by virtually walking through…
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Peacock & Walmart Make it Easier For You to Buy the Items You See on Your Favorite Show
NBCUniversal is partnering with Walmart to launch a series of ads featuring products from Bravo’s oceanic reality series Below Deck Mediterranean on Peacock. The ad “experience” uses NBCUniversal’s Must ShopTV ad format powered by KERV Interactive. It uses artificial intelligence to identify items on the screen and refer customers to similar products available to order…
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Comcast is Cutting Staff As It Struggles With Cord Cutting
Comcast cut nearly 50 employees across its Peacock marketing team, NBCUniversal Entertainment and ad sales divisions, according to Variety. The majority of the cuts, which were confirmed by Cord Cutters News, were felt at Peacock, were part of a restructuring under Chief Marketing Officer Shannon Willett, who took the reins a year and a half…
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Comcast Hopes Sports Streaming Will Help Make Peacock Profitable
Comcast reported multiple losses during its 2023 third quarter earnings call. With cord cutting continuing to advance, the telecom company is examining new ways to tap its streaming service, Peacock. Sports could be a key factor in giving the streamer a competitive edge. Peacock’s sports lineup includes the NFL, MLB, soccer’s Premier League, the Olympics,…
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After Massive Streaming Success on Netflix, Could a Suits Spinoff Series be in The Works?
A new series expanding on the world of streaming sensation Suits is rumored to be in early development with creator Aaron Korsh back at the helm, this time working with NBCUniversal. The show will bring on new faces in a new setting, though still residing in the realm of the Suits universe, according to Deadline.…
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WWE is Moving To A New, But Familiar Channel Starting Next Year
Friday Night SmackDown is moving back to USA Network next year after the WWE and NBCUniversal finalized a five-year domestic media rights partnership to air matches on USA Network and Peacock starting in October 2024. Smackdown is one of NBCUniversal’s longest-running programs and regularly rates as a top hit with audiences ages 18 to 49…
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Google TV Is Adding 4 Free Channels From NBCUniversal & Now Offers Over 800 Free Live TV Channels
Earlier this month, Google TV announced a partnership with Tubi, Plex, and Haystack News to offer over 800 live channels for free built into Google TV. With this move, Google TV is becoming a major player in the work of free ad-supported live TV streaming. Now Google TV has partnered with NBCUniversal to add four…
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Peacock Will Use USA to Promote Its Original Show, ‘Killing It’ Hoping More Cable TV Subscribers Will Join
Peacock is building up hype for the second season premiere of its critically acclaimed comedy series Killing It by allowing folks to catch up with season one in a surprising number of places. Killing It will stream in a limited capacity on YouTube, TikTok, and USA Network. The move to use USA Network, a cable…
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WGA & SAG File Complaint With The National Labor Board Against NBCUniversal
The Writers Guild of America is continuing picketing efforts against the Alliance of Motion Picture and Television Producers which started May 2nd. Now, the WGA and SAG-AFTRA have filed a grievance against NBCUniversal with the National Labor Relations Board citing the studio is infringing on the unions’ right to picket. NBCUniversal claims the company was…
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NBCUniversal Shakes Up Its Leadership Under Comcast’s New CEO Mike Cavanagh
NBCUniversal announced some big changes in leadership as Comcast’s president settles into his new role. Mike Cavanagh took over as interim president of the company this past April and has since shaken up the leadership roles as he strives to streamline operations and evolve to keep up with cord cutting. Instead of naming a new…