Tag: MLS
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Apple TV’s MLS Deal Gets a World Cup Boost as Viewership Surges 62%
Major League Soccer says it is already benefiting from the growing buzz around the 2026 FIFA World Cup. In a new update, MLS said it averaged 7.9 million live match viewers per week across linear and streaming platforms, including Apple, during the first three months of the 2026 season, a 62% year-over-year increase. That momentum…
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MLS Commissioner Says League Was ‘Way Early’ on Apple TV Streaming Deal
Major League Soccer Commissioner Don Garber is once again doubling down on the league’s 10-year, $2.5 billion partnership with Apple. In a recent wide-ranging interview with Marchand Sports Media, Garber reflected on MLS’s media evolution and made it clear that the league’s partnership with Apple is part of a much bigger strategy. The commissioner framed…
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Everything You Need to Know About Watching MLS in 2026
The 2026 ML Season launches with Opening Weekend, February 21-22, and every single match will stream on Apple TV for no additional charge for subscribers. After sunsetting MLS Season Pass as an add-on, Apple and MLS are doubling down on a global, appointment-driven TV strategy for 2026. For MLS Opening Weekend, all 30 clubs will take…
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Apple TV Folds MLS Season Pass into the Base Subscription — What That Means for Fans
Streaming the biggest domestic soccer league is getting a lot easier and cheaper. Apple has officially folded MLS Season Pass into its regular Apple TV subscription, meaning every MLS match and related programming will be available to Apple TV subscribers at no extra charge starting with the 2026 season. Apple’s support page says the standalone MLS Season…
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2025 MLS Cup — How to Watch Inter Miami vs. Vancouver on Roku, Fire TV, Apple TV & More
A new champion of Major League Soccer will be crowned, as Inter Miami CF hosts Vancouver Whitecaps FC in the 2025 MLS Cup on Apple TV. This year’s final isn’t just historic because it caps MLS’s 30th season; it also delivers the first-ever MLS meeting between global icons Lionel Messi and Thomas Müller. The two…
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Apple TV Reportedly Sunsetting MLS Season Pass Paywall for Subscribers in 2026
Major League Soccer is completely changing the way its games are streamed on Apple TV starting next season. First reported by The Athletic, MLS and Apple have quietly agreed to change one of the most controversial pieces of the league’s media strategy: MLS Season Pass will no longer be a separate paywall product after this…
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Apple TV Treats Subscribers to MLS Playoffs for Free — Matches, Schedule & Everything You Need to Know
The 2025 MLS Playoffs kickoff in a couple of days and this year, Apple TV is providing unprecedent access to subscribers. First reported by Sports Business Journal, Apple TV and Major League Soccer have just removed a paywall for the postseason. That’s right, every MLS Cup Playoff match this year will be available at no…
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MLS Season Pass Drops to Lowest Price of 2025
The 30th season of Major League Soccer is winding down, and teams are looking to secure their spots in the 2025 MLS Playoffs, with MLS Season Pass streaming all of the action. For the remainder of the season, fans can score MLS Season Pass at its lowest price of the year: $25 for Apple TV+…
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Study Reveals Growing Discontent with MLS & Apple TV Deal
It has been three seasons since Apple TV secured exclusive streaming rights to Major League Soccer (MLS) in a landmark $2.5 billion deal, and new data suggests the league’s bold pivot to streaming may be falling flat with fans. According to a recent Casino.org survey of over 4,000 U.S. sports fans, a staggering 72% believe…
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MLS Commissioner Defends Apple TV Deal: “Critics Don’t Get It Yet”
Major League Soccer commissioner Don Garber is doubling down on the league’s bold, and at times controversial, media-rights partnership with Apple. Speaking at Front Office Sports’ Huddle in the Hamptons event, Garber addressed skepticism around the 10-year, $2.5 billion streaming deal, calling out critics who, in his words, “just don’t get it yet,” according to…