Tag: DTC

  • Hulu Says Advertising DTC Brands is Very Effective with Streaming

    Hulu Says Advertising DTC Brands is Very Effective with Streaming

    Results from a recent study by Hulu shows 73% of its viewers say they are interested in direct-to-consumer brands where they buy direct from the company vs through a middle man like a local store. More than half reported they are regular users of at least one direct-to-consumer (DTC) brands. Additionally, ad-supported, over-the-air viewers spend…