Tag: CTV

  • Nearly Half of all US Internet Users Watch Ad-Supported Streaming

    Nearly Half of all US Internet Users Watch Ad-Supported Streaming

    While it may seem like viewers prefer an ad-free streaming experience, new data from eMarketer shows that the number of people streaming ad-supported video is growing. Close to half of all US internet users report streaming ad-supported video, an increase from 21.5% of users in 2018. That number is expected to rise to over 53% […]

  • 86% of Consumers Own an Internet-Connected TV

    86% of Consumers Own an Internet-Connected TV

    As high-speed internet has become a necessity in consumer’s homes, so has the demand for internet-connected TVs. The number of households with CTVs has seen a consistent rise over the last few years, but it’s evening out as market saturation occurs. In Q2 2021, 86% of broadband households in the U.S. have a CTV according […]