Tag: CTV
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Nearly Half of all US Internet Users Watch Ad-Supported Streaming
While it may seem like viewers prefer an ad-free streaming experience, new data from eMarketer shows that the number of people streaming ad-supported video is growing. Close to half of all US internet users report streaming ad-supported video, an increase from 21.5% of users in 2018. That number is expected to rise to over 53%…
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86% of Consumers Own an Internet-Connected TV
As high-speed internet has become a necessity in consumer’s homes, so has the demand for internet-connected TVs. The number of households with CTVs has seen a consistent rise over the last few years, but it’s evening out as market saturation occurs. In Q2 2021, 86% of broadband households in the U.S. have a CTV according…