Tag: Cord Cutting

Parks Associates has released new research at CES regarding consumer attitudes on connected entertainment and technology. By using quarterly surveys of 10,000 broadband households, the firm has found that 41% of US broadband households have a streaming media player. During the third quarter of 2019, Parks’ research showed that 39% of households had a streaming…

Cord cutting has become increasingly popular over the last few years and now the total amount of U.S. subscribers to a Virtual Multichannel Video Programming Distributor (vMVPD) has increased to around 14.2 million as of the third quarter, according to MoffettNathanson’s Cord Cutting Monitor report. During Q3, the quarterly report estimated that 980,000 subscribers signed…

Parks Associates has released new data via the whitepaper report, AI-Enabled Data: Key to Video Service Optimization, which revealed that 37% of US broadband households that subscribed to a new OTT service in the last year are planning to terminate their subscription because of a lack of new content. The whitepaper report also states that…

49% of US broadband households have four or more OTT service subscriptions according to new research by Parks Associates. 10,000 broadband households were surveyed during the 3Q of 2021 and the study found that nearly 50% have four or more OTT service subscriptions, which is a 3% increase from Q1. “Parks Associates’ latest research validates…

As cord cutting continues to revolutionize the media landscape, a new study by Leichtman Research Group, Inc. finds that 71% of TV households nationwide have some form of pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD). The latest figure is an 11% decrease from 2016 (82%), which in turn was a decrease from 87%…