Tag: Cord Cutting
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Study: 82% of US Broadband Households Subscribe to at Least One OTT Service
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting streaming services keeps growing, while pay-tv subscriptions continue to fall. This year, 82% of US broadband households subscribe to at least one OTT service,…
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Cord Cutters are 49% More Likely to be Early Adopters of Technology
Using an over-the-top device like Roku or Amazon Fire TV Stick isn’t rocket science, but might mean you are always ready to jump on the cutting edge of technology. New data from Analytics IQ shows that cord cutters are 49% more likely to be the early adopters of new technology, meaning they’re some of the…
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Study: Cord Cutters are on Track to Become the Main TV Consumers in the Next Year
Everyone keeps talking about it, but the numbers are hard to ignore – last year saw viewers consuming record amounts of streaming content and the pattern is not lightening up. Streaming surged throughout the pandemic and has continued to stay strong now that the world is returning to ‘normal’ standards. Streaming has become the medium…
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Study: 82% of Broadband Households Subscribe to at Least One Streaming Service
New research from Parks Associates shows that the overwhelming majority of broadband households now have at least one SVOD subscription. That’s up from 76% in Q1 2020, and 70% in Q1 2019. In fact, most people subscribe to about four streaming services and pay a monthly bill of around $47 for them. However, there are…
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Almost Half of Consumers have Added at Least One TV Subscription Service Since Last Year
The Covid pandemic has brought about a lot of changes, and one of those is how much time people are spending in front of their TVs. The increased viewing time has only grown as time under the pandemic progresses, with the vast majority of people admitting to watching more than they did in a pre-Covid…
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2021 Cord Cutting Predictions: More Free Services, The Demise of a Streaming Device & More
2020 brought us new streaming services, upgraded devices, and NextGen TV launching in cities around the country. With the pandemic, cord cutting became even more popular with services announcing record growth and studies showing more time spent streaming shows and movies than ever before. Now that the first few weeks of 2021 are already in…
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More Than a Quarter of US Households Will Cut the Cord in 2021
Cord cutting is more than just a trend, it’s the way of the future. And viewers are proving that as more and more join the ranks every year. This year, 27% of US TV households will ditch cable according to a report by The Trade Desk, up from the 15% of new cord cutters in…
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Roku Now Has Over 50 Million Active Accounts
Roku is sharing preliminary numbers for Q4 2020, showing that there are now 51.2 million active Roku accounts as of December 31, 2020. That’s an additional 14 million accounts for the year. Roku also increased total streaming hours for the year, reaching 58.7 billion streaming hours in 2020, a 55% increase year over year. “I’m…
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2020 Cordie Nominations! Vote Now For The Best Cord Cutting Services, Devices, & More
Voting has ended. Thanks to all who voted in the 2020 Cordie Awards! 2020 is coming to an end and once again we’re celebrating the end of the year with our annual Cordie Awards. Today, we’re sharing the nominees for the best streaming services, devices, and content of the year. Below is a list of…
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Streaming is the ‘Go To’ for Favorite Shows
We’ve known for some time that more people are streaming than ever before, but new data shows just how much the gulf between traditional TV and streaming is widening. According to recent numbers from Hub Entertainment Research, 68% of people say they watch their favorite new shows online – online including mobile and desktop viewing…