Tag: Cord Cutting
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44% of Streaming Television Subscribers are Cable Converts
If you currently have a live television streaming service like YouTube TV, Sling TV, or Hulu with Live, there’s about a 50% chance you’re a cable convert. According to a recent study from Leichtman Research Group, 44% of live TV streaming customers switched after canceling a big cable subscription. 26% of people who subscribe to…
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AT&T, Comcast, Verizon, & Other Cable Operators Lost 1.8 Million Customers in Quarter 1
Traditional cable and satellite TV providers lost a record number of customers in the first quarter of 2020, with a drop of 1.8 million, according to analyst firm MoffettNathanson. “At 63% of occupied households, traditional pay TV penetration has reached a level not previously seen since roughly 1995,” wrote analyst Craig Moffett in a research…
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94% of Parents Quarantining with Kids Carry at Least One Streaming Service
As parents contend with both working from home and school closures across America, the vast majority of them are using streaming television to get through. Hub Entertainment Research, a New Hampshire based company that tracks how people consume entertainment, conducted a study in April of 2,000 US residents who watch at least one hour of…
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What’s Most Important When Choosing a Streaming Service?
One thing’s for sure about the current streaming landscape: we’ve never had more options. Whether it’s a smaller, ad-supported service like Tubi, a mid-sized network-specific service like CBS All Access, or a large consolidation of content like Netflix, there’s a lot to choose from. As new services come on to the scene almost monthly, a…
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Daytime TV Usage is Up 300% for Kids During Shutdowns
With most of America stuck at home over the past couple months, one thing is becoming clear: TV makes for a decent babysitter. According to new numbers from Nielsen (likely the most respected name when it comes to television-related data), total TV consumption has skyrocketed among kids and teens since mid-March. Of course, streaming is…
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32% of Viewers Have Tried a New Streaming Service During Self-Isolation
The phrase “new normal” is being thrown around a lot these days in relation to the coronavirus outbreak and subsequent quarantines all across the nation, but it looks like COVID-19 really is causing a new normal in the streaming world. According to new data from Alpha, an insights firm that helps clients learn more about…
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Cord Cutting Equipment for Every Budget
Part of the appeal of cutting the cord is saving some money — sometimes a lot of money. And making the switch doesn’t necessarily have to cost a whole lot, either. There are certainly high-end streaming devices boasting fancy features and advanced hardware out there, but you might be looking for something a little more…
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Stay at Home Orders Cause Streaming to Double in Some Cities
Not that we need any more evidence that stay at home orders across the nation have led to an rise in streaming, but if you want a display of just how big it’s been, take a look at these numbers. In several major markets across America, streaming has nearly doubled from the beginning of March.…
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54% of CCN Readers Bundle Amazon Prime and Netflix
Studies show that the majority of households in the US have not just one, but multiple streaming services. And it’s not hard to guess that Netflix likely sits in the top spot. But what’s the most popular pairing with Netflix? The rising superstar of Disney+? A standard like Hulu or Amazon? A dark horse among…
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Lack of Live Sports is Contributing to Cord Cutting Especially in Young Adults
People are adhering to shelter in place orders and staying at home these days. That means people around the globe are looking for entertainment at home. But with less live news and no live sports events happening, that means even more people are cutting the cord and making the move to streaming. A new study…