Tag: Broadcast
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Cable TV and Broadcast TV Expected To See Revenue Drop in 2024
Broadcast and cable TV revenue could fall 7% this year, a TD Cowen analyst told Reuters. Despite expanding digital advertising, the traditional TV business — which makes up 80% of ad revenue for media companies — is in a continued decline, according to the report. The forecast underscores the larger trend of cord cutting eating…
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Sports Fans Are Getting Frustrated With New Exclusive Streaming Deals For Major Sports
Sports are a major deciding factor when choosing a streaming service. Altman Solon, a global strategy firm, released its 2023 Sports Survey this month, offering insight into exactly how much sports influence a consumer’s streaming preferences. Altman Solon surveyed 2,500 sports fans in the U.S., U.K., Germany, France, Italy, Spain, Mexico, and China alongside more…