Tag: Broadcast TV
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ABC, CBS, FOX, & NBC Saw Their Viewership Jump At the Same Time Cable TV Dropped to Just 20% of All Viewership
According to Nielsen ratings figures compiled by the TV Grim Reaper, cable television viewership declined by 3.2 percent across 2026. During the same period, streaming services recorded a 4.5 percent increase in viewership. Yet broadcast TV saw its viewership jump 0.5% compairred to the same period one year ago. This comes from Nielsen Gauge Data…
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New OTA TV Stations Coming to More Markets as Sinclair Expands CHARGE, Comet, ROAR, and The Nest
Sinclair’s free over-the-air (OTA) multicast networks (CHARGE, Comet, ROAR, and The Nest) are making a big push into more U.S. markets this year. The company announced new affiliate launches, upgraded channel positions, and expanded digital carriage, bringing its content to more viewers without the need for a cable subscription. Expanded Market Coverage Starting August 1…
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Broadcast TV Viewership Hits Record-Low 18.5% As Streaming Grows Nielsen Reports
In a seismic shift for the television industry, streaming platforms captured 46% of total TV viewing in June, while broadcast TV plummeted to a historic low of 18.5%, according to Nielsen’s latest Gauge report. The decline marks the first time broadcast’s share has dipped below 20%, driven by the absence of major sports like football…
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Local ABC, CBS, FOX, & NBC Stations See Primetime Ratings Fall Up To 37% During Strike
Broadcast ratings took a hit during the fall season without scripted programs filling the schedule. ABC, CBS, Fox, and NBC all recorded ratings losses following the aftermath of dual Hollywood strikes. ABC, CBS, Fox, and NBC “likely missed out on airing more than 200 episodes” of scripted content this fall, according to The Hollywood Reporter.…
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NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach
The combination of streaming and broadcast TV has resulted in more people watching NFL games. The football league’s viewership climbed 6% this season. The audience boost is likely due to Amazon Prime Video’s Thursday Night Football as well as ABC and ESPN networks, according to BNN. Amazon has exclusive rights to Thursday Night Football which…
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As Cord Cutting Grows Network Ratings Continue to Drop
As cord cutting opens Americans up to new content they can’t get with cable TV, it is no surprise that TV ratings are continuing to drop. BTIG, a research group focused on topics like TV, has reported that network ratings are down on average 18% in 2019 compared to 2018. The biggest drop is ABC,…
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Broadcast TV Companies Spent $4.11 Billion on Mergers in the Fourth Quarter of 2018
Cord cutting has been taking its toll on traditional TV, but broadcast TV has seen strong growth. Now, according to the research firm Kagan, the US broadcast industry spent $4.11 billion on mergers in the fourth quarter of 2018 to cash in on the growing over-the-air TV market with deals for mergers happening with Raycom,…
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A New Bill Would Make It Easier for DIRECTV NOW, Sling TV, Hulu, & Others to Stream Locals
This week, Steve Scalise introduced a bill in the United States House of Representatives that would make it easier for live TV streaming services to include local TV stations. According to the bill, it would remove any requirements to have retransmission consent from local broadcasters before streaming local TV online. This would allow companies like…