Tag: AppNexus
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AT&T is Launching a TV Ad Platform for DIRECTV NOW & AT&T Watch
This morning AT&T announced that they have acquired AppNexus an independent marketplace for digital advertising. According to reports AT&T plans to use AppNexus to build out their own ad platform to sell ads for services like DIRECTV NOW and AT&T Watch TV. “Ad tech unites real-time analytics and technology with our premium TV and video…