Tag: Advertising
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TV No Longer A Top Ad Channel For the First Time As Cord Cutting Takes it Toll
For the first time ever, TV isn’t considered a preferred ad channel for marketers. That’s according to Kantar’s annual Media Reactions report, which breaks down the top ad channels and brands from both a consumer and marketing perspective. TV has always been a major part of ad campaigns, but its appeal has fallen thanks to…
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Report: Streaming Services Spent $303.6 Million on Advertising During NFL Telecasts
In a year that saw the NFL secure its first all-digital package, streaming companies have spent $303.6 million in advertising during the 2021 NFL season and Super Wildcard Weekend, according to new data by iSpot.TV, which was reported by Sports Business Journal. As an industry, streaming spent the fifth-most, which is a fifth of what…
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Advertisers Spent 127% More on OTT Advertising in 2019
2019 showed a major shift in viewing habits, with more viewers dropping pay TV and making the switch to digital watching. Trends in TV viewing can be observed through the advertising industry, showing where advertisers are choosing to invest. A new report from ZypMedia shows that the impact of the digital shift has never been…
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64% of Ad Budgets Will Be Spent on Video in 2020, Study Shows
PubMatic has released the results of a study focused on global video ad and monetization trends, showing the changes and challenges with video monetization and how solutions will impact viewers. According to the study, 64% of programmatic ad budgets this year will be spent on video. While advertisers are embracing digital video, they’re also finding…
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Hulu Breaks Down The Different Types of Ad Viewers – Here’s What They Found
Recently, Hulu presented some new research on advertising formats and how people with different technology fluency levels respond to them. “We set out to learn more about these traits and how they work together to create a spectrum of “digital fluency” among consumers,” Hulu said on the Insights page of their website. “We wanted to…