Tag: Ad-Supported Streaming
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Nearly 60% of Disney+ Subscribers Opt For This Plan
A look into Disney+ subscriber data from Antenna research firm shows nearly 60% of new subscribers opt for the ad-supported plan. The majority of new Disney+ subscribers gravitate towards the cheaper ad-supported plan over the ad-free tiers, according to Insider Intelligence. Almost 60% of new subscriptions choose the ad-supported option, the platform’s most affordable plan.…
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1 in 5 U.S. Households Struggle to Pay Rising Utility Costs. Here’s How Cord Cutting Can Help
The U.S. has seen historic utility rate hikes nationwide in the past year. A report by HOP Energy found that 48% of households are stressing about the rising cost of utility bills, and one in five struggle to pay bills on time. HOP Energy surveyed 1,002 people on the difficulty of paying increased electric, gas,…
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Netflix’s Ad-Supported Tier Hits 23 Million Monthly Active Users
Netflix’s ad-based tier reached 23 million active users this month, the company said at the CES 2024 event in Los Angeles on January 10. The streamer will also launch new ad formats in the upcoming months. The ad-supported plan surpassed 15 million active monthly users in November, which is quite a leap for Netflix. Growing…
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You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials
Streaming services keep raising their prices, and it’s becoming less economically feasible for many households to keep paying for premium subscription tiers. More viewers are making the switch to free ad-supported tiers to save money. But how much money could you actually save by dropping your premium tier streaming subscriptions? Quite a lot, according to…
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Free Streaming Services Will See Ad Revenue Surpass $17 Billion by 2029, Study Says
Free ad-supported streaming platforms are picking up speed with households around the world. Ad revenue generated from these services is growing exponentially, according to a report by Digital TV Research, which suggests there are no signs of slowing down any time soon. Digital TV Research predicts global revenue related to free ad-based streams of films…
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Free Streaming Services Like Pluto TV, Tubi, Freevee, & More Are Becoming More Popular Worldwide
Today, LG Ad Solutions announced the company is expanding into the Canadian marketplace and provided some stats on Canadian streaming preferences. In a study titled “The Big Shift: Wave II Canada”, over 750 connected Canadians were surveyed last June. As a global leader in connected TV and cross-screen advertising, LG Ad Solutions helps brands find…
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Cord Cutters Are Trying to Save Money With Ad-Supported Streaming Services – Here is What You Need to Know
Ad-supported streaming services have been gaining traction in recent years. Back in 2019, subscription video-on-demand services featuring an ad-supported tier had only 18 percent of the market share while 82 percent of subscribers chose ad-free tier plans. By the end of this year’s first quarter, ad-free tiers make up 25 percent of subscriptions. Numbers are…
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Pluto TV, Tubi, The Roku Channel, & More Are Expected to Make Over $6 Billion in 2023
According to recently released reports from Omdia, free ad-supported streaming TV channels have projected revenues of $6.3 billion for 2023.