Tag: Ad Revenue
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The Cost of Streaming Services May Go Up As TV Ad Revenue Are Tanking & Predicted to Continue To Fall Amidst Writers Strike
GroupM is the world’s leading media investment company and has released some discouraging reports for television ad revenue predictions. Amidst a struggling economy and an entertainment industry nearly halted until the writers’ strike comes to an end, the group forecasts 2023 isn’t shaping up to be a profitable year for TV ad revenue streams, especially…