Tag: Ad Revenue
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Fox Ad Revenue Drops 20% Even as Tubi Surges With 78 Million Users
Fox’s ad revenue fell 20%, the company said during its second-quarter earnings call. CEO Lachlan Murdoch says the company aims to drive up ‘cord never audiences through streaming sports and its free ad-supported platform, Tubi. The company reported an overall revenue of $4.2 billion during last year’s second quarter, down from $4.6 billion in 2022.…
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The Cost of Streaming Services May Go Up As TV Ad Revenue Are Tanking & Predicted to Continue To Fall Amidst Writers Strike
GroupM is the world’s leading media investment company and has released some discouraging reports for television ad revenue predictions. Amidst a struggling economy and an entertainment industry nearly halted until the writers’ strike comes to an end, the group forecasts 2023 isn’t shaping up to be a profitable year for TV ad revenue streams, especially…