T-Mobile is having great success within smart markets and rural areas. Sources report these markets cover approximately 40 percent of U.S. households. Many rural areas have difficulties consistently accessing wireless networks and T-Mobile has been considering remote locations into the future of its vast network.
Over 40 percent of T-Mobile’s gross net adds for Home Internet fixed wireless services come from these smaller markets. The company is planning more stages to provide reliable connections to all its customers, no matter where they roam.
T-Mobile estimates the U.S. has 775 rural areas and small markets, and within those distinctions, the “Uncarrier” breaks them into more specific categories that cover two-thirds of the markets: “License to win” and “license to play”. Combined, T-Mobile’s market share ranges in the mid-30s, according to Sievert.
What’s the difference between the two license categories? According to Sievert, “You start to bring in your marketing, your distribution, your whole formula for winning.” It appears T-Mobile is doing just that with recent fiscal quarter reports.
During a recent investor conference, T-Mobile’s President and Chief Executive Officer Mike Sievert said, “With each passing quarter, you see a step change in our ability to compete in small markets and rural areas.” Sievert added that the company is taking great strides to bring its part of these market shares up to 20 percent by 2025.
If you want to try out T-Mobile’s service, the company offers a 15-day “test drive” for new customers and says it will contribute up to $750 for early termination fees for anyone already chained into a contract with another provider.
You can listen to a recording of the J.P. Morgan Global Technology, Media, and Communications Conference here. Check back with Cord Cutters News as we keep an eye on T-Mobile’s plans to restructure how rural areas get connected.