For years cable TV companies have built massive bundles of channels and services to become the giant companies they are today. Now, increasingly, they are struggling in the face of cord cutting and new competition.
One of the surprising winners with the growth of cord cutting has been wireless providers. Verizon and T-Mobile are increasingly bundling wireless plans with streaming services and even home Internet services.
For example, depending on what bundle you pick, Verizon can offer Netflix, Max, Disney+, Hulu, and ESPN+. T-Mobile has many plans that include Netflix, Apple TV+, and MLB.TV. Both services allow you to also bundle wireless 5G Home Internet with your plans.
A joint study from Techsponential and Verizon has revealed these new plans have brought in what they call super bundlers. These are Americans who are looking for the wireless service with the best bundled add-ons and streaming services, which are the main draws for new subscribers.
Wireless companies still need to make their bundles easy to understand as each service offers different options. According to the report, there is still a lot to breakdown with these new bundled wireless plans. “If you want Apple TV+ there’s a Perk, and if you want Paramount+ there’s a +play Perk. But if you want Spotify or Prime Video, those still have to be purchased and managed separately. Of course, you’ll have to do that on T-Mobile or Comcast as well – along with many services that Verizon does support.”
One of the winners in the world of cord cutting is wireless providers who offer bundled plans with free access to popular streaming services.
Now the question is can T-Mobile and Verizon use their massive growth with 5G Home Internet services to continue to pull customers away from Comcast and Spectrum using free streaming as a way to grow in a world full of new options for wireless plans that are often much cheaper now.
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