Earlier this week, T-Mobile said customers will no longer offer its free Tidal Music benefit starting August 1. Instead, the Uncarrier is offering a new promotion on select plans: “Pandora on Us”.
Customers who have completed the transition from Sprint to T-Mobile through the Magenta Complete program are offered a one year subscription to Pandora Premium, The Mobile Report, first spotted.
Current customers can keep their Tidal membership through T-Mobile until September 1. Customers can enroll for Pandora through October 31.
The move highlights how the wireless battle for customers has expanded not just to service and price, but the other perks that can be piled on top. Verizon, for instance, offers free Apple Music, and the Disney Plus bundle to certain high-paying subscribers. T-Mobile offers Netflix to select subscribers too.
The Tidal promotion was left over from T-Mobile’s acquisition of Sprint. T-Mobile is moving away from Tidal promotions after selling its 33% stake in the company in 2021. T-Mobile already took down the Tidal promotion from its website which now states the site is temporarily unavailable.
T-Mobile offers one subscription per account, so people with multiple lines on their account will need to share. Whether T-Mobile decides to continue this promotion after the initial year is yet to be determined. For now, T-Mobile’s terms and conditions state your Pandora Premium account will be charged to your phone plan unless you cancel 24 hours before the one-year free subscription offer ends.
To redeem your Pandora Premium offer, verify if you are eligible. The offer isn’t available for existing Pandora subscribers with a Plus, Premium, Premium Family, or Premium Student nor Military plan. Pandora Free’s ad-supported plan is included and you’ll be upgraded to Pandora Premium after adding the service to your T-Mobile account.
If you want to keep your Tidal account after October, you can sign up for the service separately. Tidal has sent out messages to current account holders offering a way to sign up for an independent subscription.
Doing so will seamlessly transfer your membership and won’t affect your music collection. However, adding a new payment method will eliminate any remaining free days of T-Mobile’s Tidal promotion. The company is sweetening the deal by offering a free 30-day trial.