Roku Jumps Apple TV to Become the Most Owned Streaming Set Top Box




Apple TV has long been said to be the most widely owned streaming set-top box on the market. Digitalsmiths, a Tivo-owned research company, recently released a study showing that Roku now tops Apple TV. Only Wi-Fi enabled Blu-ray players and smart TVs have sold more. (Please note: This study looks at residential use only.)

Roku being in 10% of all homes in Canada and the United States is a truly astonishing statistic for the seven-year-old device. Apple TV is in 8.4% of U.S. and Canadian homes, but it has been on the market for eight years. Surprisingly, Boxee TV is still used in 1.4% of U.S. and Canadian homes.

The continued rise in the Roku market share shows that while the market is now very crowded, with newer devices like Fire TV and Android TV, the open platform model that Roku supports works. Roku is known as the one box that has the most content and services with an estimated 2,000 channels.

Hopefully, this is a lesson to device manufacturers that an open device will sell better than a locked-down device.

Here are the top 6 streaming devices in order of residential market share.

  1. Blue-Ray Players
  2. Smart TVs
  3. Roku
  4. Apple TV
  5. Chromecast
  6. Fire TV

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About Digitalsmiths:

Digitalsmiths, a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), provides industry-leading solutions in the area of personalized content discovery for video service providers, content providers and consumer electronics manufacturers. Digitalsmiths Seamless Discovery® enables personalized search, recommendations, social discovery, mood discovery, sports discovery, and a business console that instantly connects consumers to the most relevant movies, TV shows and live events, on multiple screens. Digitalsmiths Seamless Insight™ delivers the reporting and analytics necessary to optimize content discovery, deliver targeted content promotions, monitor and improve customer engagement and increase ARPU. The company is guided by the belief that consumers should not have to work to find relevant content—the content should find them.

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