Digitalsmiths released their second quarter 2015 study of pay-TV consumers showing that over 14 million consumers are unhappy with what they pay for TV. The fact that 14 million pay-TV subscribers are unhappy with their bills is no great surprise when you see the vast majority regularly watch less than 10 channels.
The study also showed that over 61% of pay-TV subscribers are paying over $100 every month to their cable company. When you divide that out by an average of just 10 channels a month that brings your cost per watched channel to about $10.
When you look at how many cable subscribers are unhappy with their service (and not just because of the bill) the number of unhappy customers skyrockets to over 22 million. It was reported recently that pay-TV companies lost 470,855 TV subscribers in just the second quarter of 2015. So there are still millions of pay-TV subscribers who could become cord cutters at any moment.
Why is this important to cord cutters?
The reason cord cutters should be excited about the number of unhappy pay-TV subscribers is the simple fact that there is strength in numbers. As more people become cord cutters we see more services and devices available to cord cutters. HBO Now and Showtime Anytime are great examples of how demand will bring new content to the open market that is cord cutting.
With growth like this you can expect more services and companies to be available to cord cutters in the years to come.