Study: Engagement Helps Drive Second Seasons for Shows Like HBO Max’s ‘The White Lotus’





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While some streaming originals burst onto the scene with lots of built-up anticipation driving strong premieres, like WandaVision and Loki, other series tend to build momentum as they go along.

For instance, Ted Lasso debuted on Apple TV+ with little fanfare and didn’t have strong engagement in the beginning. However, it’s proved to be a huge success driver for the streaming service. Now, Apple TV+ has increased its demand share by a whopping 54% since debuting Ted Lasso, proving that the comedy’s popularity has driven subscriber growth.

Similarly, HBO Max’s latest hit The White Lotus was slightly slow to start in the beginning but has seen a major uptick in engagement by viewers. Should there be a second season, engagement is projected to see a 4.2x lift according to Diesel Labs.

Netflix’s Outer Banks and The Boys on Prime Video are also examples of series that started out under the radar and later boomed with engagement.

As evidenced in the above graphic, fans of The White Lotus are also most likely to engage in Apple TV+ originals like Losing Alice, Schimigadoon! and more.

HBO Max has seen a solid year in terms of engaging content with movies leading the way during the pandemic. The streamer’s top title for engagement is Zach Snyder’s Justice League which generated plenty of hype leading up to the re-release of the film, fueled by an already strong DC fanbase. Godzilla vs. Kong, Space Jam: A New Legacy, and The Suicide Squad were all in the top four for engagement, while Friends: The Reunion made No.5.

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