Study: Most Americans Watch TV on a TV Not on Mobile Devices





Channel Surfing Man

Channel Surfing ManFor years now we have heard how a growing number of Americans are watching TV on their phones or tablets rather than on a TV.

Now we get a look at a new study from TiVo that talked with over 8,000 people from around the world. (2,500 interviews completed in the US, 1,000 interviews each in the UK, France, Germany, Brazil, and Mexico.) Part of this service asked how you view movies and TV shows.

According to the report, 75% of video consumption in the United States still occurs on a TV. Compared to the rest of the world that is a very high percentage because the rest of the world said 50% of their viewing now takes place on a digital device other than a TV.

Several services have been trying to take advantage of mobile viewing. Most noticeable in the United States was YouTube TV with their requirement to first access your live TV on a phone or tablet before you could cast it to a TV.

Yet even YouTube TV has recently recognized that was not the best move and has started to roll out apps for streaming players with Roku and Apple TV support said to be coming soon.

So the question now is why the difference between Americans and the rest of the world. Is it the ease of access to large TVs at an affordable price? Or could it be the fact that the US depends mostly on cars as transportation, which are not conducive to watching TV. Sadly, this study did not look into the why behind this report.

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