Streaming is Having a Devastating Effect on Cable…




Orioles-Tigers-BaseballCable TV is slowly starting to feel the effect of streaming content when you want it and how you want it a recent report from analyst Michael Nathanson reports.

“Big picture, the broadcast networks have steadily become the home of live sports, news and reality competition,” Nathanson said. “In other words, programming (and advertising) that is being consumed live. To put it into perspective, season to date ‘live’ programming represents between 45 percent (on ABC) to 75 percent (at NBC) of gross ratings points.”

“The shift in consumption and programming patterns has all but killed the 30-minute broadcast sitcom with only 6 percent of gross ratings points (GRPs) now coming from the genre,” the analyst added.

If it was not for their stranglehold on live events, such as sports, cable TV would have collapsed a long time ago.

Yet 2016 may mark the end of cable TV’s live sports, news, and other live events stranglehold as Sling TV, PlayStation Vue, SFN TV Now, and others have launched ways for cord cutters to get access to live events via streaming.

As more and more people release that they can watch content when they want and how they want cable is quickly feeling the squeeze of cord cutters and cord shavers. Even the price point to get into streaming is dropping. Right now you can get a quad-core Roku player brand new for $39. Cable really is just a thing of the past for many Americans, even for ones who will pay for Cable TV.


Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.