Great news for fans of Outlander and other popular shows on STARZ: Starting today, STARZ has lowered the price of its annual membership from $74.99 a year to $69.99. When most streaming services are raising the price of their service, STARZ has decided to lower it.
STARZ is also offering a discount on its monthly plan right now by offering $3 a month STARZ membership for the first three months.
“As one of the few streaming networks that is profitable, we are always looking for ways to drive success for the business while providing great value to our customers. Our annual plan subscribers are some of our most valuable customers, so we wanted to find ways to drive more people into the plan and reward our existing customers.” Said Alison Hoffman, President of Domestic Networks, STARZ.
Here is the email that went out this morning to STARZ customers:
Dear STARZ Customer,
We hope you are continuing to enjoy your STARZ subscription. We’re writing to thank you for being such an important member of our community and to share some information regarding your subscription.
We are pleased to inform you that the price of your annual subscription is being reduced to $69.99 every 12 months. These changes will be reflected in your next billing cycle after August 28, 2023. If you are on a free trial or offer, no changes will be made until after your free trial or offer is complete.
For instructions on how to manage your STARZ subscription please click here. If you subscribed directly to STARZ, you may also visit the “Settings” or “Subscription Management” section of your STARZ Account to manage your subscription.
Thank you again for your continued support.
Sincerely,
This news comes as recently, Lionsgate announced the studio business will be rebranded as StarzPlay and rename the streaming service Starz as Lionsgate+ in 35 countries starting September 29th. STARZ will remain as is in the U.S. and Canada, as will Starzplay in Arabia and Asia’s Lionsgate Play.
The companies will run as separate entities yet still “align in strategies at the end of the current sales process,” as reported by The Hollywood Reporter. Liongate filed a Form 10 registration statement at the U.S. Securities and Exchange Commission last Wednesday.
This form restructures the divisions into separate corporations, somewhat un-merging the companies into a separate studio and media network brands, dubbed New Lionsgate and New Starz.