‘Squid Game,’ ‘You,’ and ‘Maid’ all Broke the 1 Billion Minutes Viewing Threshold The Week of Oct. 17





Nielsen’s top ten charts are revealing that more and more people are streaming content on the tracked services, with three Netflix titles breaking the 1 billion minutes of streaming mark.

The most-watched titles of the week ending October 17 were once again led by Squid Game, according to data compiled by Nielsen. At nearly 2.5 billion minutes of streaming time, it is still the clear winner, although the buzz had started to die down slowly by now. At the beginning of its run, Squid Game‘s viewer demographic was 60% multicultural, while this week it’s dropped to 40%, meaning African American and Hispanic households were the large force behind the initial buzz. Now the rest of the audience is catching up.

Apple TV+ and Hulu also made a spot on the list with Ted Lasso and Only Murders in the Building ranking 7 and 8 respectively.

Shameless on Netflix was the top viewed Acquired program clocking 964 million minutes, followed by everyone’s favorite CoComelon in second place. Most of the rest of the rankings were made up by reruns like Seinfeld, NCIS, Grey’s Anatomy and others.

In Movies, Black Widow over on Disney+ was once again the top title after becoming available to all Disney+ subscribers on Oct. 6. Disney+ also held the second spot, this time with a classic from 1993. Hocus Pocus was behind Black Widow with 240 million minutes. Time Burton’s The Nightmare Before Christmas was another seasonal title to make the list coming in at No. 8.

Overall, in addition to the three Netflix Originals hitting the 1 billion+ mark, Netflix nailed down every other spot as well with titles like Shameless, CoComelon, Seinfeld, and even The Great British Baking Show.

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