When asked about cord cutting and its growth Mr. Rutledge said: “I think, in aggregate, they’re going to slow down,” Rutledge said on ‘The Exchange.’ “Most single-family homes have big TVs in them, and that’s where you get sports … That’s where you get live TV like this. It’s going to still be under price pressure. I’m not saying the category is not under pressure, but I think the rate of decline will slow.”
Spectrum’s CEO once again focused on the attack about password sharing and the company’s plan to put an end to it. “The lack of security with password sharing, you know, kids going to college with their parents’ password. That whole college market is gone, and the second-home market is gone to a certain extent,” said Rutledge.
Recently Spectrum has teamed up with Disney to work together to crack down on password sharing. The question now is if cracking down on password sharing will drive customers back to spectrum or to streaming services.
For a long time now, Spectrum has been very dismissive of cord cutting. One of the main arguments Spectrum has had is the fact that cord cutters would still be Spectrum internet customers. But in recent months Spectrum has been aggressively talking about password sharing being the real cause of cord cutting.
For now, we will have to wait and see if Mr. Rutledge is right and if his plan to crack down on password sharing will result in cord cutting slowing down.
You can watch the full interview with Charters CEO Tom Rutledge on CNBC’s website HERE.
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