Sling TV on Tuesday introduced a new “Watch & Win” Rewards program that increases the chances that you’ll win prize money the more you watch television.
The Rewards program is set to pay out $25,000 in total cash prizes, with a grand prize winner taking home $5,000. You enter the sweepstakes by watching 30 minutes of Sling TV each day. The more days you you watch, the higher the chances.
The program is a unique way of getting attention at a time when a myriad of live-streaming services have cropped up, led by YouTube TV. Sling TV is one of the oldest providers of live TV streaming services, holding its own even as new entrants continue to flood in, and consumers increasing check out free, ad-supported alternatives.
The contest kicks off on Tuesday with select Sling TV Orange, Blue, or Orange + Blue subscribers getting early access to the first phase. The company said early access is invite only, so check your email or notifications within the Sling app. The first phase of the “Watch & Win” runs from today through February 19, with 32 winners. Beyond the grand prize, two others will receive $2,000, three will get $1,000, and 26 winners will get $500.
The company said the program will continue with prize values growing. The rewards total could eventually exceed half a million dollars in total cash prizes.