Last week Sling TV launched a traditional grid-style guide. The new guide first showed up on Android and this week started rolling out to Roku devices.
Now we get an opportunity to hear the history behind the Sling TV guide. It turns out that a few weeks before Sling TV launched back in 2015 it had a guide. Though, according to Sling TV CEO Roger Lynch, the guide it had at launch did not work well so they pulled it out.
Roger Lynch also opened up about why Sling TV decided to roll out the new guide today. When Sling TV first launched most subscribers were sports fans looking to access ESPN and mostly male.
Now it seems that Sling TV is bringing in a new audience of subscribers who are more interested in other content on Sling TV.
Roger Lynch went on to say that the grid guide is something people are “Very comfortable finding what they want.” There is a lot of truth in that. Many have used a traditional grid guide for 30 or more years.
So what do you think of the new guide? Will it make you more likely to switch to Sling TV or stay with Sling TV? Leave us a comment and let us know.
Here is a short video of the interview with Sling TV’s CEO:
One of @Sling‘s most-wanted features: A grid guide. CEO @RogerLynch told us why customers demanded this. #CheddarLIVE pic.twitter.com/lZBSwNNPj6
— Cheddar (@cheddar) June 6, 2017
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