“Targeted addressable advertising continues to grow, and we’ve delivered more than 1.3 billon cross-platform addressable impressions in the last year,” said Kevin Arrix, DISH Media senior vice president. “We think of cross-platform a bit differently than some in the industry. Cross-platform across DISH and Sling is about your ad appearing during premium content on the largest screen in the house, extending the audience footprint with more eyeballs and more households, leading to more customers for a brand.”
For some time many have wondered how services like Sling TV could sell the number of channels for the price they do. It seems that Sling TV and others are using targeted ads to allow them to sell for a cheaper price.
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