Sling TV Tripled Its Ad Revenue in 2018




, ,

Today Dish announced that thanks to new dynamic ad insertion Sling TV tripled its ad revenue in 2018. This new system allows Sling TV to better target ads in a way that traditional cable TV couldn’t in the past allowing for far higher ad revenues.

“Targeted addressable advertising continues to grow, and we’ve delivered more than 1.3 billon cross-platform addressable impressions in the last year,” said Kevin Arrix, DISH Media senior vice president. “We think of cross-platform a bit differently than some in the industry. Cross-platform across DISH and Sling is about your ad appearing during premium content on the largest screen in the house, extending the audience footprint with more eyeballs and more households, leading to more customers for a brand.”

“Before Sling launched, we committed to build the best DAI technology to drive a more tailored experience for both brands and consumers,” said Warren Schlichting, president of Sling TV. “Inserting ads real-time into a live stream across multiple networks proved to be complex, but we continued to iterate and innovate to offer a premium advertising experience that marketers seem to appreciate. That revenue is a key contributor to the Sling’s business model to deliver choice, flexibility and best value to consumers.”

For some time many have wondered how services like Sling TV could sell the number of channels for the price they do. It seems that Sling TV and others are using targeted ads to allow them to sell for a cheaper price.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.