Sling TV Releases New Ad Campaign Targeting Cable Subscribers




Sling AdSling TV has for a long time targeted cord cutters but now it looks like they are shifting their focus to cable subscribers.

Today Sling TV is releasing a new set of ads called “Who’s Bad?” starring Danny Trejo.

“When creating ‘Who’s Bad?!,’ our goal was to amplify the frustration that many consumers have with the traditional pay-TV model, and Danny Trejo mirrors this negative consumer sentiment with a breakthrough style and delivery,” said Glenn Eisen, chief marketing officer of Sling TV. “Danny is the authority on bad and gives a voice to the dissatisfied cable customer, setting the stage for a new consumer model and solution that Sling TV distinctly provides.”

In an interview with Roger Lynch, the CEO of Sling TV, we asked how their partners felt about Sling’s new ad campaign targeting cable subscribers. “When we [Sling TV] signed our initial deals the industry was at a very different place,” said Lynch, who went on to say, “They now see our business as growing their business.”

“Our success is linked to one thing—giving our customers what they want—and as a result, our service has proven to be additive to the pay-TV industry,” said Lynch. “Consumers are growing unhappy with the traditional pay-TV model and are increasingly leaving the pay-TV industry. The choice shouldn’t be ‘should I stay or should I go,’ which is why Sling TV’s programming portfolio and flexible model continues to offer more and more pay-TV customers an attractive option for their entertainment needs.”

The new campaign will be aired on national TV,, movie ads, and YouTube.

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