It seems Sling TV has big plans to become the A La Carte TV option for cord cutters. Today Sling TV re-branded their service and released a new website all focusing on picking the content you want.
“As we expected, competitors are coming out of the woodwork. However, we didn’t expect that they’d drag three key pieces of Old TV baggage with them: bloated bundles, higher prices and lack of flexibility. The only choices these competitors give consumers is a big bundle or even bigger bundles. That isn’t the choice consumers want. Plus, they’re making people pay for features and channels they may not want. The “new guys” are missing the point and re-creating the sins of Old TV.” Says Sling TV’s CEO Roger Lynch.
Now well they may have re-branded the service they have not made many changes to the service. The main change here seems to be a focus on how the sell it. Yet it seems that this is the first step in a bigger plan to bring A La Carte TV to cord cutters.
“Sling TV refuses to simply replicate the Old TV model. Today, we are doubling down on a concept we think is vital to our customers. We are dedicating ourselves to being the only provider capable of delivering A La Carte TV.”
“We remain committed to being the A La Carte TV provider that gives consumers more choice than anyone, and we’re just getting started. You can expect to hear a lot more about A La Carte TV from Sling TV soon.” Said Roger Lynch.
Hopefully Sling will follow through on their A La Carte TV plans and bring the ability to have even more options for what you pay for.
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