Today Sling TV announced a new ad campaign promoting choice and control when you subscribe with Sling TV. This new ad campaign also comes with a new website that drops the a la carte TV branding with a new “Live TV You Love Only Better” branding.
“Slinging is about breaking norms and connecting people with TV that satisfies through choice and control at a reasonable price; it’s a way of life,” said Colleen Sugarman, head of Marketing at Sling TV. “Anyone can be a ‘Slinger’ and invite their friends to enjoy the choice and control that only Sling TV can offer; after all, millions are doing it.”
“We’re so excited about our new partnership with Sling TV and couldn’t be prouder of our first campaign. It’s memorable, entertaining, provocatively fun and informative,” said Karen Costello, chief creative officer at The Martin Agency. “We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content. The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options.”
What do you think of Sling TV’s new look and ad campaign? Leave a comment and let us know.
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