This week, Sling launched its newest, “Unsung Heroes” national advertising campaign, just in time for the NBA Playoffs. Instead of partnering with star athletes, the television spot features the sweat mop guy, a vital basketball team member that often gets overlooked.
For every commercial break, to every bucket and ankle breaker, the campaign positions Sling as the best place to watch The NBA Playoffs this season. Sling features every NBA Playoff game live across TNT, ESPN, ESPN3 (ABC), and NBA TV, all starting at $40 a month. In addition, new Sling subscribers can receive half off their first month on Sling Orange and/or Sling Blue when signing up at Sling.com.
The “Unsung Heroes” campaign highlights Sling’s commitment to value and affordability. Instead of partnering with a high-priced spokesperson, Sling is passionate about focusing on providing an exceptional product at the best price for all customers.
The new spot was directed by Magellan Rubin and produced in partnership with creative agency Mekanism. “Unsung Heroes” will be featured across Sling’s marketing tactics and Sling plans to extend the movement to honor other under-recognized sports heroes in the future.