After a less than smooth launch of DIRECTV NOW, its competitors, such as Sling TV, have been working hard to capitalize on the situation. Now Roger Lynch, the CEO of Sling TV, has gone on the offensive.
“When we launched Sling TV two years ago, we expected competition to quickly enter the market and frankly are surprised it has taken this long. We feel like beneficiaries from the new entrants as it has increased awareness for these types of OTT services,” Roger Lynch, Sling TV’s CEO, told FierceOnlineVideo in a statement. “And while we expect even more competitors to join, we aren’t changing our course. Sling TV continues to be the only OTT service that provides consumers with the ability to mix and match programming. Our focus remains on our customers and continuing to improve the overall experience.”
Sling TV is not stopping there as both the Twitter accounts for Sling TV and multiple employees have been messaging unhappy DIRECTV NOW customers on Twitter.
— Sling TV (@Sling) January 24, 2017
— Roger Lynch (@RogerLynch) January 19, 2017
— Ben Weinberger (@BenSlingTV) January 23, 2017
Many have pointed out that Sling TV also had issues when it first launched. Although true it seems consumers are far less understanding now. When Sling TV first came out it was new and aggressive. Two years later live TV streamed online is an established service and consumers are far less willing to accept early technical issues.
It will be interesting to see what happens over the next year. Will DIRECTV NOW win back upset customers? Will Sling TV continue to see a benefit from the early stumbles of its competitors? Only time will tell who will come out on top.
So has DIRECTV NOW’s early stumbles changed your views on the service? Leave us a comment and let us know what you think.
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