Sling TV Aggressively Goes After DIRECTV NOW, Hulu, & PlayStation Vue With New Ad Campaign




One of the best things about true competition in cord cutting is watching the services fight for you. In the past you may have felt like the cable company could care less if you signed up or not. Now watching these services fight for your dollars is a rather rewarding feeling.

All of the services have been directly going after each other recently and none more so than Sling TV. Now even Sling TV is once again turning up the fire by directly comparing its price point to its competitors’.

It will be interesting to see how Hulu, DIRECTV NOW, and PlayStation Vue respond as it becomes more apparent than ever that Sling TV has different strategy from the others.

For now it seems like Sling TV has decided to be the perfect add-on to cord cutters who have an antenna. As other services are rushing to add locals Sling TV has decided to offer to come and install an antenna in or on your house.

The question now is how effective will this be. Even with Sling TV’s huge lead in subscribers services such as DIRECTV NOW have been reporting strong subscriber growth with over 500,000 new subscribers.

While many Americans live in areas that have easy access to over-the-air TV tens of millions of Americans live in areas that have difficulty getting over-the-air TV. So it is possible that both plans could be successful. But for now Sling TV’s decision to make locals a low priority stands out in comparison to all other live TV streaming services.

So what do you think? Is Sling TV making the right move by trying to be different with a lower price point? Or do you think DIRECTV NOW, Hulu, and PlayStation Vue are on the right path? Leave us a comment and let us know what you think.

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