It seems Sling TV is about to get a new channel in its lineup. Well, to be exact, a rebranded channel called the Cowboy Channel starting July 1, 2017.
Currently Sling TV carries FamilyNet, which is full of family-friendly content. Starting July 1 that channel will be called the Cowboy Channel and will be a network that will focus on western sports and the western lifestyle.
“When RMG originally purchased FamilyNet in 2012, it was our intention to make it a western lifestyle channel to compliment the rural programming on RFD-TV,” stated Patrick Gottsch, founder and president of Rural Media Group, Inc. “At that time we just didn’t pull the trigger as I was uncomfortable that there was enough original programming or interest to support such a full-time independent channel, and decided that RFD-TV was able to handle the demand. However, over the past four years, we have been able to prove the viability for such a channel led by the success of RFD-TV’s The American, which has developed a strong track record of Nielsen ratings and built tremendous sponsor/advertiser support for our yearly rodeo at AT&T Stadium. In addition, the popularity of western sports for both participants and audiences continues to grow as evidenced by our daily Western Sports Roundup on SiriusXM radio, and the Western Sports Wednesday prime-time programming now featured each week on RFD-TV. It’s definitely time for all things western to have its own channel, and who better to do it than us?”
The weekday program schedule will feature strips of our most popular series airing each day at the same time including Gentle Giants, High School Rodeo, Cowboy Country TV, Best of America By Horseback, American Rancher, Red Stegall’s West of Wall Street, along with daily lessons by clinicians such as Chris Cox and Craig Cameron.
The new Cowboy Channel will be found in the Heartland Extra add-on for Sling TV along with the Outdoor Channel, RFD-TV, and others.
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