Sling on Thursday said that it was bringing Disney Star back to its lineup, which now includes 19 channels and 150 hours of on-demand South Asian programming.
The line-up includes renowned premium channels such as Star Plus (Hindi), Vijay TV (Tamil), Asianet (Malayalam), Star Maa (Telugu), Star Jalsha (Bengali), Star Pravah (Marathi) & Star Suvarna (Kannada). U.S. customers looking to add these channels to their service will need to add one of the Sling South Asian packages to their subscription.
The deal gives Sling customers access to more international content, and allows the company to more specifically target audiences that are craving programming from this region. Sling said the deal will result in more content for its Hindi, Dakshin and Desi Binge packages. For Disney, the partnership means more potential eyeballs for Disney Star, which is focused on Indian media.
“We have been looking for a way to bring Disney Star’s content back to Dish and Sling because it is beloved by our South Asian customers,” said Liz Riemersma, vice president of business development, strategy and international for Sling TV. “The addition of Star’s 19 live channels and a selection of Hotstar’s original programs will provide our customers with the best South Asian content, all in one place.”